How to write an About Us

Cooking comes naturally to you, but when it comes to writing about your kitchen, your team, or yourself… tumbleweed.

Although writing about you and your kitchen might feel daunting, this is the perfect place to showcase what you are about to potential customers. When they are considering placing an order, customers will make their purchasing decisions based on your menu, your story, and how your kitchen works. With so many choices out there, customers are more likely to purchase if they feel connected to you and what your kitchen stands for.

What you should consider including

  • Tell your story

Put a face to your brand and talk about you and your team. Share your journey and values with customers.

  • Share your personality

Sprinkle some of your personality into your writing so your profile stands out as authentic and exciting.

  • How it works

Include practical points like menu opening and closing times, how pickup and deliveries work or even any special dietaries you cater for.

  • Taking next steps

Encourage community building by including a ‘call to  action’ such as ‘Follow us’, so customers can keep up to date via your social profiles on your latest kitchen news.

  • Special offer

Include a special coupon code to entice new customers to place their first order.

  • Customer feedback

Do you have a quote from previous happy customers? Your ‘About’ is a great place to share them.

How to add your About us

1.    Log in to your Cookaborough account

2.    Go to Settings

Go to Kitchen page

3.    Scroll down to ‘About’

Deconstructing a great About us



About us

The above example is a nice summary of the brand’s backstory and values, so customer scan feel

more connected to the people cooking their meal. Also provides key information relating to dietary restrictions, so potential customers can easily see that their needs can be catered for.


How it works

The above example is specific and easy to understand. Straightaway the customers can easily understand the logistics and see if the schedule works for them.



- Keep it simple

Break up text into short sections that are easy to read.

- Make it creditable

Use metrics like how many years you’ve been in business.

- Keep it current

You can change your about as often as you like. Add highlights and achievements as your business grows.


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